If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. ![]() If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. This tag is read by search engines and they also contribute to the on-page optimization.Ģ. Good place to strategically place keywords and boost resultsģ. Use the alt tag on the site logo – it should contain the company nameĤ. The alt tag is part of 508 compliance (accessible to people with disabilities)ĥ.Search Engine Optimization (SEO) Starter Guide Who is this guide for? A helpful way to boost your search engine ranking is to include the ALT attribute, which means alternative text. Alt text can usually be seen by hovering over a picture with the cursor in a browser. ![]() The most common use of the H tag is the title or top line of text that appears on the web page, the header.ġ. Use H1 tags for the header or most important text of the pageĢ. Use CSS (Cascading Style Sheets) to control the color and size of the tagģ. H tags give some extra importance to the words within itĤ. The format looks like this: Search Engine Optimization TechniquesĪlt (Image) Tags: Most of the People will like to include some images of the website. They are assigned a importance (1 being the most important) and repeated on the same page. Header (H) Tags: H tags are built-in purpose of HTML that shows the text within this tag as a header. The difficult part is optimizing this tag for both the spiders and your site visitors.ġ. Limit the number of characters to 150 – 180Ģ. Blend keywords that appear on the Web page with a strong marketing message and call to actionģ. Limit the use of stop words and don’t repeat wordsĥ. Write in complete sentences and keep important keywords at the beginning of the descriptionĦ. Place tag within the section of the HTML code Place your Meta Description Tag directly below the TITLE tag. Essentially it provides a brief description to the visitor about your webpage and sets their potential. Most importantly search engines use them to determine the theme of the website.Ģ. Should contain the most important keyword that appears on the Web pageģ. Limit to 60-70 characters including spaces between and Ĥ. Place the most relevant keyword phrase at the beginning of the textĦ. Don’t use stop words such as “the”, “a”, “as”, “of”ħ. Should read well and contain a marketing messageĨ. Remember to keep your TITLE tag short and to the point.ĭescription Tag: Meta Description Tag is a significant part of a Web page to optimize and appears as the second line in the search engine results pages. On most search results pages the title tag is used as the main link to the site in the listing. It appears at the top (title bar) area of the Web browser and as the first line in the search engine results page. ![]() Title Tag: Title Tag is the most important part of a Web page to optimize. Here are some basic Meta Tag rules with 2008 standards applied. So optimize these tags and include a marketing message to help users click on the website. The title tag and the Meta description tags are what searchers see in the search engine results pages (SERPS). They are simply one piece of the overall search engine optimization process. Meta tags are not the only solution for organic search engine optimization. e-Commerce Business Analytics and Intelligence.
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